![]() ![]() The next Topgolf location, Dallas, was selected for its connection to golf, a warmer environment, and Fortune 500 companies. Snow closed the location for its first four weeks and caused equipment damage. This location struggled so Grogan decided, although it is in a colder climate, to open a location in Chicago. Īlexandria, Virginia was selected due to its close proximity to Washington, D.C., which could attract government officials from golf courses. Grogan, Main, Wilkinson, Mendell founded and started up the US licensee, Topgolf International, and found investors. #TOPGOLF TOPTRACKER HOW TO#Grogan with three other partners-David Main, Eric Wilkinson, Tom Mendell-then struck upon how to increase business by making it an experience by having an event space, larger kitchens, and restaurants, making locations 3 to 4 times the original's size. Seeing only a 5% return on investment, Grogan turned them down again, although he was otherwise impressed during the visit. Grogan later had been induced to visit the Topgolf facility in February 2004. In 2003, bankers approached Richard Grogan to invest but were rejected. The PGA and golf equipment companies refused to get involved. The golfing community and businesses were not enthusiastic about the game. In Watford, just outside London, the twins built the first location, which opened in 2000. From this, they designed a new game, Topgolf, which is a redesigned driving range. ![]() Looking to improve the game, the Jolliffes looked to the then-new commercial microchip technology and placed it in the golf ball. Both golfers, they began complaining about golf's issues: the time factor and lackluster driving ranges. Twin brothers Steve and Dave Jolliffe had sold their mystery shopping business and were looking for a new project in 1997. Topgolf Silicon Valley, in San Jose, California. ![]()
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